2017 Annual Catalog Shares and DSP Swatch Books

Does your heart go pitter-patter when you flip through a new catalog for the first time?  Does the excitement of ordering new products make you smile?  Do you get teary-eyed when you unpack your boxes of brand new Stampin’ Up! goodies?  Well, today might be your day!  It’s time for me to roll out my Product Shares and Designer Series Paper Swatch Books for Stampin’ Up!’s 2017 Annual Catalog.  What fun!  This catalog is filled to the brim with amazing, new products – and I’m thrilled to share them with you.

Stampin' Up! 2017-2018 Annual Catalog CoverProduct Shares

With the launch of each catalog, I host product shares that give you the opportunity to take the amazing papers, ribbons and accessories for a test drive before you decide which ones you can’t live without – and there are A LOT of new items you can’t live without.  What is a product share?  Here’s a little cartoon I created a while back to help explain how a product share works:

Read down the first column and then down the second.

What is a Product Share?, Stampin' Up!, Brian KingDoes that help?  I thought it would.  🙂

Now that you are fully versed on what shares are, here’s how the process works:

  • Sign up for a spot in one (or more) of the product shares (registration form at the base of this post).
  • I will bill you through PayPal when all seats in your share are filled.
  • On June 1, I’ll place an order for the closed out (& paid) shares.
  • Once I receive the product, I’ll quickly divide it up and ship it straight to you.
  •  I will smile, and you will smile.  We’ll be very happy.

Before your eyes roll out of your head at the prices on these shares, please take a look at ALL of the amazing items you’ll receive.  There are a lot of new papers and a crazy amount of new ribbons in this catalog.  Trust me – you’ll want it all, and it’s worth every penny.  Here are my 2017 Annual Catalog Product Share offerings in a tidy, printable .pdf:

The “I Want it All Share” includes all of the items from the Select New Designer Series Papers share, the Select New Ribbons share, the Select New In Color Ribbons share and the Designer Series Swatch Books – at a $20 savings – all with free shipping.  The price for the I Want it All Share might seem a little steep – but you will be receiving A LOT of amazing things!  In addition, every I Want it All Share will receive a free gift from me (along with my undying affection)!

Designer Series Paper Swatch Books

With the release of each catalog, I create Designer Series Paper Swatch Books – and I love to share them with you. With your purchase of Designer Series Paper Swatch Books from the 2017 Annual Catalog, you will receive 15 books filled with the new and gorgeous papers, all cut and labeled just for you.  You’ll get 4 Specialty Designer Series Papers books, 7 Designer Series Paper Books and 4 Designer Series Paper Stacks books.

Here’s what you’ll be receiving:

Designer Series Paper Swatch Books, stampwithbrian.com

How gorgeous are these papers, and how fun are these books?

Designer Series Paper Swatch Books, stampwithbrian.com Designer Series Paper Swatch Books, stampwithbrian.comDesigner Series Paper Swatch Books, stampwithbrian.comAnd here’s why you need these Designer Series Paper Swatch Books (if you didn’t already know):

  • If you are a stamper or card designer:
    • These books are a perfect reference guide for your DSPs while you are busy creating beautiful projects – quickly pick the colors and patterns you want to use.
    • The staggered pages on the Designer Series Paper and Specialty Designer Series Paper books make it easy for you to flip through the colors and patterns.
    • The books are small enough to sit at the edge of your desk – they won’t ever get in the way. I store mine in a cute metal bucket.  It goes where I go in the Fungeon.
    • All the coordinating colors are included on the back of the books. How nice!
  • If you are a Stampin’ Up! demonstrator:
    • These swatch books are perfect for showcasing the beautiful DSPs to your party guests, club members and customers.  They will buy more DSP when they can see it and touch it – I promise!
    • The staggered pages make it very easy for your customers to flip through so they can easily see both front and back of the DSP.
    • They are lightweight and portable, so you can easily take them with you wherever you go.
    • The swatch books are a perfect gift for your party hosts, your best customers or your hard-working team members.

You catch on fast – I think you are ready to place your order.  If you only want to purchase Designer Series Paper Swatch Books, the form will take you directly to PayPal.  If you want to sign up for any shares, then I’ll gather your request and send you a PayPal invoice when your share has filled.  It’s THAT easy.  Be patient – it may take a moment to load your request.

Sign Up Here:


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I’ve created a fun newsletter and want to share it with you.  To sign-up to receive Brian’s Bulletin, please click on the link below:Brian's Bulletin Email Newsletter Sign-Up

Retiring List.  Stampin’ Up!’s retiring list was announced last month – you can see all the items that will soon go away here:

NOW AVAILABLE!  Stampin’ Up! is giving some great products an early release!  Until May 31, customers can now order select items from the Eastern Palace Suite!  There are two bundles being offered – and they are both AMAZING.  I can’t see why you’d pass up the Premier Bundle with the Eastern Medallion Dies – they are incredible!  To read more about this suite, CLICK HERE.


  1. Brian, I just finished reading your bulletin and I love the PDF you included. For me, sometimes the hardest part is getting started. Thanks for the template.

  2. I absolutely love Brian’s Swatch Books! I look forward to them every catalog release. These books are so nice to have as a demonstrator and they have increased my sales of Designer Series Paper. I used them with my last retiring class and showed only the DSP that was left available. I also use them in designing my projects. I know a lot of work and heart goes into putting these Swatch Books together. Thank you, Brian!

  3. L Carol Christopher

    I always get Brian’s swatch books. Have tried others, his are the best. I love the way he makes sure you can see every pattern without even having to flip through the book. My club ladies depend on me to have them on hand at our workshops, and having the swatch books on hand has led to some sales! I also use them a lot when I’m designing.

  4. I have been eagerly awaiting Brian’s announcement for his swatch books – they are awesome. Not only do they give me a peek of what the papers look and feel like, but it is a great tool for my customers. When my customers look at the swatch books I hear over and over, “Wow, these papers look so much better in person than they do in the catalog”.

  5. I’m a big fan of Brian’s swatch books!! They are wonderful, not only for myself but also for my customers. Awesome resource when I’m creating cards, as Brian has all the colors on the back of each swatch book. My customers love to look at these when ordering, it helps tremendously!!
    Thank you Brian for all your hard work in creating these for us !!

  6. I love Brian’s ribbon shares! As a small time demonstrator with a few customers, I can get my hands on all the ribbons and can demonstrate / share them without a huge investment.

  7. What size are the papers in the DSP swatch books?

    • I usually include the measurements in my write-up about the books – sorry I didn’t include that this time. They are 3″ wide and 6-1/2″ long with the pages (for DSP and Specialty DSP) staggered at 1/4″. The DSP stacks are 3″ wide and 6″ long with no staggered pages.

      I hope that helps! Thanks for your question.

  8. Love the Swatch Books ! I think the Designer Paper Shares are my favorite though . I do not need a ton of paper for my cards so this way I have a 6×12 piece to use of each and every one of the Suite selections and if I like that set that much I will order the whole package .
    It is fun to get all of the offerings ,but I am a paper lover first ! Love the way new DSP smells !!!

  9. YAY! As a fellow demonstrator, I am IN LOVE with Brian’s Swatch Books. I’ve been getting them for years. Brian does a fabulous job putting them all together, and everyone who sees them loves them as well. It’s so nice to have them on my table during stamp camps and has helped increase my sales of DSP. The most comment I get is “they look so much better in person, than in the catalog”. Can’t argue with that and the fact that Brian puts coordinating card stock info on the back really helps. In fact, I have even given the “old ones” away when the paper retires and they fight over who gets what. Thanks so much, Brian. Looking forward to getting mine (just placed my order)

  10. I absolutely LOVE Brian’s Swatch Books! They make designing so much easier. To be able to flip through and see all the patterns available in a grouping instead of trying to compare 12 x 12 sheets is amazing. These are worth their weight in gold.

  11. Hi Brian: I somehow paid for the swatch book thru paypal but never actually signed up above. Am I on your list to get one? I put a note when I paid thru paypal saying I wanted the swatch book. Can’t sign up above unless I pay again. Are we good?

  12. I already ordered the new in-color bundle but after reading all the comments, I had to go back and also order the paper swatch books–what a great resource.

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