Product Shares & Designer Series Paper Swatch Books (July-December Mini Catalog)

Does your heart go pitter-patter when you flip through a new catalog for the first time? Does the excitement of ordering new products make you smile? Do you sniffle when you unpack your boxes of brand new Stampin’ Up! goodies? Well, today might be your day! It’s time for me to roll out my Product Shares and Designer Series Paper Swatch Books for Stampin’ Up!’s July-December 2021 Mini Catalog. What fun! This catalog is packed with amazing, new products – and I’m thrilled to share them with you.

Product Shares

With the launch of each catalog, I host product shares that give you the opportunity to take the amazing papers, ribbons and accessories for a test drive before you decide which ones you can’t live without – and there are A LOT of new items you can’t live without. What is a product share? Here’s a little cartoon I created a while back to help explain how a product share works:

Stampin' Up! Product Shares, Brian King 1 Stampin' Up! Product Shares, Brian King 2 Stampin' Up! Product Shares, Brian King 3 Stampin' Up! Product Shares, Brian King 4 Stampin' Up! Product Shares, Brian King 5 Stampin' Up! Product Shares, Brian King 6Now that you are fully versed on what shares are (you are so smart and learn so fast), here’s how the process for these shares works:

  • Sign up for a spot in one (or more) of the product shares – I’ve included a handy registration form at the base of this post.
  • I will bill you through PayPal when all seats in your share are filled (on or after July 27).
  • On August 3, I’ll place an order for the closed out/paid shares.
  • Once I receive the product, I’ll quickly divide it up and ship it straight to you.
  •  I will smile, and you will smile.  We’ll be very happy people. ♥

I can’t wait for you to take part in these shares. Trust me when I say you’ll WANT IT ALL – and it’s worth every penny. Here are my July-December 2021 Mini Catalog Product Share offerings in a tidy, printable .pdf:

I know you are going to love these brand new products – and there’s no better way than to get a little bit of each.

The “I Want it All” Share is the best option of them all! The “I Want it All” Share includes ALL of the items from all of the options (Swatch Books, Papers and Ribbons/Embellishments) at a $5 discount and no additional charge for shipping.  In addition, every “I Want it All” Share will receive a FREE GIFT FROM ME (along with my undying affection)!

More About Designer Series Paper Swatch Books

With the release of each catalog, I create Designer Series Paper Swatch Books – and I love to share them with you. With your purchase of Designer Series Paper Swatch Books from Stampin’ Up!’s July-December 2021 Mini Catalog, you will receive 9 books filled with the new and gorgeous papers that I have cut and labeled just for you.

These papers are perfect for all of your stamping projects! Each book is wrapped with a coordinating color of cardstock and labeled for easy identification. Here’s a look at one of the books from the 2021 Annual Catalog:

Designer Series Paper Swatch Books, Stampin Up!, Brian King

The books for 6″ x 6″ Designer Series Papers include one page of each design, all cut to 3″ x 6″. The books for all the other 12″ x 12″ Designer Series Papers include 6 pages, staggered by 1/4″ to make it easy to flip through all the amazing designs:

Designer Series Paper Swatch Books, Stampin Up!, Brian King

The back cover of each book includes the name of the paper, the product number, the colors showcased in the papers and the catalog in which the papers are featured:

Designer Series Paper Swatch Books, Stampin Up!, Brian King

I carry my books to all of my classes so my customers can see and touch all of the amazing papers. I store my books in a little tin on the edge of my desk – it’s such an easy reference tool when I’m creating!

Here’s why you need these Designer Series Paper Swatch Books (if you didn’t already know):

  • If you are a stamper or card designer:
    • These books are a perfect reference guide for your DSP while you are busy creating beautiful projects – quickly pick the colors and patterns you want to use.
    • All the coordinating colors are included on the back of the books. How nice!
    • The staggered pages on the books make it easy for you to flip through to see all the colors and patterns.
    • The books are small enough to sit at the edge of your desk – they won’t ever get in the way. I store mine in a cute metal bucket.  It goes where I go in the Fungeon.
  • If you are a Stampin’ Up! demonstrator:
    • These swatch books are perfect for showcasing the beautiful DSP to your party guests, club members and customers.  They will buy more DSP when they can see it and touch it – I promise!
    • The staggered pages make it very easy for your customers to flip through so they can easily see both the front and back of the DSP.
    • They are lightweight and portable, so you can easily take them with you wherever you go.
    • The swatch books are a perfect gift for your party hosts, your best customers or your hard-working team members. Feel free to order multiples! ♥

I think you are ready to place your order! Please complete the form below with your information and the shares you’d like to join. I’ll send a PayPal invoice after July 27 and when your share has filled.  It’s THAT easy!

If you want multiples of shares (because you like to share with others), please email me your wish list at [email protected].

Thanks for stopping by!


Sign Up for Shares Here:


  1. Oh happy day! So excited to order my fourth paper/ribbon share from you,Brian! After the new catalog or released I eagerly wait for your email to say it is time to sign up. Sometimes I don’t realize how beautiful a DSP or a ribbon is until I see it in person. And for some papers and ribbons getting the very generous amount that comes in your shares is just enough to use on a random card or one-off project. Will be waiting eagerly for my share to arrive!

  2. I got my first swatch book and embellishment share this year and I LOVE it!! The swatches are perfect for showing to potential customers. They can can see and feel the high quality of SU! products. The ribbon and embellishment shares are very generous! I attached a small piece of each ribbon to a tag with the name of it as a sample, and I still have plenty left over to create my own cards. The swatch books look so polished and professional. Thanks so much!

  3. I have purchased the products shares a couple of times. It’s a great and economical way to get a wide range of newly released paper and embellishments.

  4. I love getting your shares, Brian. After I see these papers, I can determine if I want to purchase a full pack. Since I usually make only one or two of the same design, having a wide variety of DSP available is perfect. I really like that you give 12×6 sheets from the 12 x 12 packs. Your package is so well wrapped there are no crunched corners on the paper. The Swatch Books make it easy to reference all the papers within the pack and the coordinating colors for it. Thanks, Brian, for your generous offerings.

  5. I try to purchase paper shares because it is very economical for me and gives me enough paper to make cards. Thank you doing this. It is a big help to me as I can see and touch the paper. Looking forward to to getting my paper shares! Woohoo!

  6. If your on then fence about ordering one of the Swatch Books, get off that fence and PLACE THE ORDER !!! I just placed my order. I can’t remember how long I’ve been ordering these from Brian but I’ve never been disappointed. It’s so much quicker to look at the swatch books than it is to start digging through paper packs when you are searching for “the right DSP” – Just do it !!! You’ll be happy you did.

  7. Brian’s small compact DSP booklets are the best. Not only are they beautifully assembled, but they are so functional in my business. They help me when I’m teaching classes and when I’m doing a facebook live—to pull out the little booklet with the DSP that I’m working on for that day. I can’t wait for them to arrive, and I can’t live without them.

  8. Love the SHARES ! I really like the size 6×12 size of the DSP ! Swatch Books are always helpful to me in making choices quickly especially in color selections of cardstock or Blends !

  9. I love the shares. They are so easy to take with you and even easier for customers to see all the patterns in each DSP pack. I have been waiting for your announcement of the availability for your swatches. I even was going to email you about them. I have been getting these swatches for a long time and love them so. Thanks Brian for doing this for us.

  10. I highly recommend Brian’s swatch books and product shares. I had thought about ordering them for years, and finally did so earlier this year. I regretted not ordering them before. It’s great to have the swatch books showing the DSP and the colors that coordinate with them at your fingertips. No more having to search for the information on the packs. The shares of paper and embellishments are neatly packed and useful to help you decide what you really want to order! Don’t delay – order today. You’ll be delighted you did!

  11. I am so excited Brian. I always look forward to your product shares. Your DSP swatch books help me to create and use all the beautiful Stampin’ Up DSP on my projects. And I can’t really decide which papers to order until I have your samples in hand. Thanks for all the work you put into these shares!

  12. I have been waiting for the email announcing your product shares. You do such a wonderful job with DSP swatch books and all the products. You do a fabulous job and thank you for all you do.

  13. I have ordered Brian’s shares for quite awhile.
    They are the best around. You get a taste of
    all the new products! The paper samplers
    are so nice to have in hand when trying to
    choose which one to put on your cards.

  14. Hurrah! I can’t wait for my shares! Brian’s Product Shares are best gift I give myself for each catalog. Trust me, if you order the “I Want It All Share”, you really do have all you need for creating so may holiday projects. Once December comes, the swatch books are all disassembled and turned into gift tags! The Tailor Made Tags Dies(155563) are going to make this sooo easy! From the well constructed swatch books that I simply cannot live without to the embellishments, papers and ribbons… oh what fun I will have this holiday season!

  15. Brian always does such an awesome job on these shares. They’re so neatly packed, organized & professionally put together. I love the 6 x 12 dsp size and the 2 & 1/2 yards of each ribbon gives you plenty to make multiple cards with. It’s also a great way to have a piece of that dsp on hand you might not have thought to buy when you see a card you want to make with it. His shares are the best!

  16. Maryann Boisvert

    I participated in Brian’s last product share and received the DSP Paper Share! I was excited to receive my package and go through the extensive assortment of DSP! What a great way to have a little bit of everything without buying the entire set of one collection! However, I must say I loved the “Dandy Garden” (I think the name is correct) DSP that I received from Brian and did indeed order the entire collection because I love it so much! I appreciate Brian’s hard work! He is so good at what he does!

  17. What a brilliant idea! I have not had the nerve to do one of these yet, but I may just need to bite the bullet and do it! You inspire me!! Thank you!

  18. Suzanne Patt Cullen

    Brian’s products shares are beautifully put together!
    You couldn’t ask for a better sampling. Oh Ave ordered them many times. The swatch books are so useful for other demonstrators AND for customers … 😉

  19. YAY! I love getting your DSP shares; I keep them out on my table during classes and everyone just loves to take a peek. All coordinated and so professional looking, they are a “must have” for me. When the papers retire, I let my customers take whatever they want and they make cards with them too! Can’t wait to get them, Brian. Thanks for sharing !

  20. I love Brian’s Swatch Books! Perfect for use when designing projects! I use them every day!

  21. Happy Day Happy Day…. I love the paper swatches!! Gives a nice glimpse of the paper packs so I know what I want to order. Also, every swatch lists the coordinating cardstock which makes it easy to pull what I need.

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