Let’s just rip off the bandaid – Whisper White is retiring effective immediately. I know it’s a little startling at first, I also know there’s something else right around the corner for us to enjoy. Today I’m sharing a bit about the sudden retirement of Whisper White and what that means for us
We’ll Miss You, Whisper White!
Whisper White has been a Stampin’ Up! staple for as long as I can remember. Whisper White cardstock is one of the first things I purchased at my first workshop in 2001, and I do my best to keep it stocked in the Fungeon. As a result of the COVID-19 pandemic, though, the supplier mill that produced Whisper White cardstock products has permanently closed. Stampin’ Up! wasn’t given much notice about this closure, so quick pivots had to be made. As a result of the closure, the technology unique to this particular supplier is now unavailable to Stampin’ Up!, and the company can no longer offer our Whisper White cardstock and related products. This will not affect any of our other cardstocks – only Whisper White.
With Whisper White going out of production, a number of Whisper White products will soon be going away. The following items are now available while supplies last (with an order limit of 2 per item per order):
- #100730 – Whisper White 8-1/2″ x 11″ Cardstock
- #140272 – Whisper White 8-1/2″ x 11″ Thick Cardstock
- #124302 – Whisper White 12″ x 12″ Cardstock
- #107301 – Whisper White Medium Envelopes
- #131527 – Whisper White Note Cards & Envelopes
- #145829 – Whisper White 3″ x 3″ Envelopes
- #149710 – Assorted Memories & More Cards & Envelopes
While you may want to grab up some Whisper White before it goes away (I did), please rest assured there’s a new friend on the way.
Welcome, Basic White!
Stampin’ Up! was as startled by the news that Whisper White was going away (this decision was out of their hands) as we are, but they jumped right into action to find the best replacement paper possible. They found it!
After many hours to source and test alternative cardstock options from several suppliers to find the perfect fit, Stampin’ Up! has found a new replacement – Basic White! The quality of the new Basic White was thoroughly tested by Stampin’ Up!’s quality assurance and product teams. We are told it also tested very well with demonstrators and concept artists who played with the new paper and gave it a huge thumbs up. The company believes in the quality of the new Basic White cardstock, and I’m certain it will soon become our new crafting staple!
Here’s an informative video from Stampin’ Up! to show us how Basic White compares with Whisper White:
The new Basic White products will become available to purchase as soon as Stampin’ Up! can have them in stock. This means that some Whisper White and Basic White products may be available at the same time. Additionally, due to the nature of sourcing, some Basic White products may not be available before the Whisper White products sell out. Please know that the company is working on getting these products available to you as fast as possible.
Since this change is outside of the company’s control, Stampin’ Up! hasn’t been able to tackle all necessary alterations at once. You may still see the name Whisper White on some of the non-cardstock product labels, catalog, and marketing material for a while. They will be working on a rolling change to address this.
Buying Basic White
We’ll soon see Whisper White products go away and Basic White products make their way into our online store and catalogs. When Basic White is available (it’s not there yet), here are the products numbers you’ll want to have on-hand:
- #159276 – Basic White 8-1/2″ x 11″ Cardstock
- #159229 – Basic White 8-1/2″ x 11″ Thick Cardstock
- #159231 – Basic White 12″ x 12″ Cardstock
- #159236 – Basic White Medium Envelopes
- #159232 – Basic White Note Cards & Envelopes
- #159233 – Basic White 3″ x 3″ Envelopes
- #159234 – Assorted Memories & More Cards & Envelopes
Don’t worry! I’ll share these with you again as they start to roll in.
Stocking Up on Whisper White
For the time being, here are links to the retiring Whisper White products in my online store (you can order 2 per order of each of these items if you want to stock up now). While the Basic White products will comfort us when Whisper White officially goes away, you may want to have some classics on hand:
The news isn’t really that bad once you have all the fact, but the headline can be startling. I’m so glad the company got ahead of this change to communicate how it impacts us (or doesn’t make much of a difference).
Take time today to reconnect with your Whisper White. What made you first fall in love and stay true for all these years?
Thanks for stopping by today!
Brian
Year-End Closeout
Stampin’ Up! kicked off the year-end closeout on Tuesday – all of the retiring products are being sold until January 4 or until they sell out. AND many of them are discounted. YAY! For a recap of this sale, CLICK HERE. To shop this sale, CLICK HERE.
Clearance Rack Refresh
The Clearance Rack was also refreshed on Tuesday morning – lots of great products at amazing prices. If that sounds good to you, please pop over now as these items will only be available while supplies last.
Pumpkin in the Fungeon
Every month, I host a Zoom call with my Paper Pumpkin subscribers to share the new kit and some alternative ideas with it. It’s also a fun time for my customers to share what they’ve made. It’s great fun! To learn more, click on the image below:
If you’d like to learn a little bit about December’s Paper Pumpkin kit, CLICK HERE.
Placing an order today? Of course you are! If you are placing an order for $150 or more, I want you to enjoy all of the Host Rewards you have earned. If your order is less than $150, I’d love for you please add this Host Code – CG7UZWF9 – when prompted. Thank you!
Thick Whisper White already sold out!
I can certainly understand that SU was caught off guard. The paper mills in Maine are shutting down, reopening under new ownership and then shutting down again. Such a shame but I’m sure the new basic white will be every bit as good. SU wouldn’t put it’s name on any inferior product.
Thanks for the information Brian.
Thanks, Brian, for the item numbers for Basic White products. Enjoy your day!
I love the silky feeling of WW cardstock. I ordered some extras ,but knowing SU I am sure Basic White will be a good replacement .
(fingers crossed)